BIO
I’m not a desk creative.
Long story short: I began my career as a shampoo delivery guy in Mexico City.
Fast forward ten years, and I found myself working as a junior writer at Mexico's most influential newspaper -thanks to a recommendation from a professor of journalism at my university. Following my graduation, I joined a TV network as a junior writer and as an assistant video editor. During my free time there, I taught myself graphic design, which led to a promotion as an on-air junior graphic artist, supporting senior designers in creating promotional spots for the network.
As my skills developed, I started scripting and executing my own promos, and my work earned me an award at PROMAX award show. Two years later, this recognition helped me land a job at a design firm in Los Angeles. Becoming an official graphic designer in California gave me the confidence to venture into the world of advertising. I knocked on many doors, but none opened... until a few months later when a door swung open in New York City.
Since moving here, I’ve continued to grow in the industry across various markets—multicultural, general, and global, including niches like B2B, health and wellness, and pharma. I've gained invaluable knowledge about business, pharma regulations, cultural insights, and the power of big, simple, universal ideas—driven by great, focused strategies rather than "me too" ones.
I’ve had the privilege of producing work for many of the world’s top 500 brands and have been fortunate to collaborate with—and eventually lead—some of the brightest minds in advertising. Many of these individuals are now making waves in the world's top creative agencies.
INDUSTRY HIGH-FIVES
The One Show
Luerzers Archive - COVER WORK + 6 campaigns in different editions
Communication Arts Advertising Annual - 4 publications
Radio Mercury Awards - “Best of Show” as a Copywriter
The Drum
AdAge
AdWeek
FIAP
Promax
Ojo de Iberoamérica - Best of Show
Global ACE awards (ANA) - Best of Show
Manny Awards (Health)
Beldings
Addys
Google Interactive Awards
BETTER THAN INDUSTRY “PATS ON THE BACK”
Cannes Film Festival - My first film script “MIRACLE” won a COUP DE CŒUR award at the most prestigious film festival in the world.
NYPD - The New York Police Department is currently including the work from the Joe Torre Foundation in their training material for the Domestic Violence Unit -Most of the Domestic Violence Units in the US come to NYPD to be trained.
McGraw Hill - Included the NFL Trojan Ball in “Basic Marketing” and “Essentials of Marketing” books.
Washington DC Screen Writers Society - Selected my second film script “THE COOKIE” as a winner of its Screenwriting Film Festival.
RESUME
Senior Vice President, Creative Director
Area 23, New York
March 2020 - Present · 4 years 4 months
Spearheaded creative direction for both US and global markets, focus in Direct-to-Con- sumer (DTC) and Healthcare Professional (HCP) campaigns for top-tier clients such as Pfizer, AstraZeneca, and Sanofi.
Creative Director
gyro NY/Dentsu
April 2016 - March 2020 · 4 years
Directed global B2B creative for renowned brands including FUJIFILM, DXC Technology, Corning, Hewlett Packard Enterprise, Hilton, Medidata, and EmblemHealth.
Creative (Design) Director
LoyalKaspar
10 Months
Led the creative rebranding of USA Networks, overseeing the design team in crafting opening sequences and promotional materials for the TV drama series "Shooter."
Executive Creative Director
LNC NY
November 2014 - January 2016 · 1 year 3 months
Managed the New York office's Verizon account, targeting multicultural audiences and developing comprehensive marketing campaigns across the US.
Creative Director for Latin America
Young & Rubicam / Redfuse, New York
October 2010 - November 2014 · 4 years 2 months
Headed the Latam team to produce regional campaigns for Speed Stick, Colgate, Suavitel, Lady Speed Stick, Protex, Suavitel, and Fabuloso brands, encompassing TV commercials, digital, social media and all customer touchpoints.
Associate Creative Director
Conill Saatchi & Saatchi, Los Angeles
1 Year
Delivered national campaigns and brand content for T-Mobile and Toyota, focusing on multicultural market segments.
Associate Creative Director
The Vidal Partnership, New York
September 2003 - May 2010 · 6 years 9 months
Executed comprehensive campaigns for a diverse portfolio of clients including Tylenol, Nissan, Heineken, NFL, Wendy’s, Old Navy, Century 21, Ketel One Vodka, Johnnie Walker, Tequila Cuervo, and DiGiorno Pizza.